How to make sure that old customers recognize you!

A while ago I have started my own company. It is not a big firm. I would say this is pretty small. We operate just in the local district and we provide one of those services that are very popular as everyone uses from time to time. There is only one problem with this industry – the competition is really tough. Furthermore, all competitors provide exactly same services for the same price. In that branch, there is no place for new services and their modifications.