How to make sure that old customers recognize you!

A while ago I have opened my own business. This is not a huge one. I would say it is rather small. We operate only in our local area and we provide 1 of these services which are highly popular and everyone uses occasionally. There is only 1 problem with this industry – the competition is really tough. Additionally, all competitors provide the same services at a similar price. In that industry, there is no place for original services and its modifications.