How to make sure that old customers recognize you!

A while ago I have started my own company. This is not a big firm. I would say this is rather small. We operate just in our local district and we provide one of these services which are pretty popular as everyone uses sometimes. There is only one problem with that branch – the competition is very tough. What’s more, all competitors provide the same services for the same price. In that industry, there is no place for different services and its variations.

There is also no possibility to law the price as it is already on the brink of profitability. Hence, as you can see there was not many possibilities. Even if our service was amazing and an employee was super proffesional and helpful, there was a high chance that this client couldn’t recall our name in a few weekd, when will be in need to use this service again. A while ago we even conducted a tiny research which confirmed this! Thus, after many discussions and brainstorming in our office, we decided about two substantial things.

banner

Autor: Dick Thomas Johnson
Źródło: http://www.flickr.com

To begin with, we need to to have a name that is highly easy to remember thus clients could easily recall it every time when they need to use our service again. Nonetheless, this is not so easy as it may seem to be. Many companies possess quite easy names. The main issue is that easy doesn’t naturally mean easy to remember. Consequently, we have decided to choose just 1 word. This word had to be directly connected with our industry and services. Actually, it is actually the first word that appears in your mind when you think about this type of services.

Second, we decided to create banners. But it was not just creating banners. Lots of firms have banners but this doesn’t certainly mean that customers remember them and are able to recognize them. As I wrote, we wanted our customers entirely remember us. Consequently, we didn’t try to speculate how to create a successful banner. We decided to ask specialists in banner printing nyc sector on their suggestions. As a result, we received all information that we needed about how our name should be placed on the banner so this graphic is easy to remember.

At the end, I am really happy to say that thanks to those two above described things, turnover of my company has increased by 17% within last 2 months!